Choosing the Best Label Printing Options for Small Businesses

When it comes to label printing for product packaging, small businesses have several excellent options to consider. The best choice often depends on factors like budget, volume, label size, design complexity, and the type of products being packaged. In this guide, we'll explore the top options and help you make an informed decision.

Print-on-Demand Services

Examples: Printful, Sticker Mule, UPrinting

Pros: No upfront costs for printing; you can order labels as needed. Variety of materials and finishes available. Cons: Higher per-unit cost for small orders. Longer turnaround times compared to in-house printing.

Desktop Label Printers

Examples: DYMO LabelWriter, Brother QL series

Pros: Cost-effective for small batches. Easy to use and can print various label sizes. Ideal for businesses that need to print labels frequently. Cons: Limited to certain label types and sizes. May not provide high-quality color printing.

Online Custom Printing Services

Examples: Vistaprint, Moo, Avery

Pros: User-friendly design tools. A wide variety of materials, finishes, and sizes available. Good for small to medium-sized runs. Cons: Shipping times can vary. May not be the most economical for large quantities.

Local Print Shops

Pros: Personalized service. Can often provide quick turnaround times. You can see samples and discuss options in person. Cons: Costs can be higher than online services. May have limited options compared to larger companies.

In-House Printing

Equipment Needed: Inkjet or laser printer, label sheets

Pros: Full control over design and printing. No minimum order quantities. Can quickly adjust labels as needed. Cons: Initial investment in equipment. May require design software and skills. Ongoing costs for materials.

Specialty Label Printers

Examples: Primera, Epson ColorWorks

Pros: High-quality professional-looking labels. Can print on various materials. Ideal for businesses with specific labeling needs. Cons: Higher upfront costs. May be more complex to operate.

Considerations for Choosing a Label Printing Option

Volume Needs: Assess how many labels you’ll need regularly. Some options are better for low volumes while others excel with large runs. Design Requirements: If your labels require intricate designs or color printing, you may need a service that specializes in high-quality prints. Material and Finish: Consider the materials you want to use, such as waterproof and eco-friendly options, and whether you need special finishes like glossy matte. Budget: Determine your budget for both initial setup and ongoing printing costs.

Conclusion

For small businesses, the best label printing option often involves a combination of the above methods depending on specific needs and growth. It is a good idea to test a few services or methods to see which works best for your brand and product line.