Creating Custom Snapchat Filters: A Comprehensive Guide for Brands and Creators

Are you looking to create custom filters on Snapchat? This article will walk you through the two main options: Community Filters and Personal Filters. Each has its unique benefits and potential for monetization. Let’s dive in!

Understanding Snapchat Filters

Snapchat filters are interactive lenses that enhance the user experience, making your snaps more dynamic and engaging. Snapchat offers two main types of filters – Community Filters and Personal Filters. Understanding the differences between these two will help you make informed decisions about which option suits your needs best.

Community Filters: A Fun Way to Add a Festive Touch

Community Filters, also known as Geofilters, are filters that can be used at public locations and events. They are easy to create and do not require any payment. Snapchat provides a platform for creating Community Filters, making it accessible for anyone with a creative vision.

Create Your Own Filters on Snapchat

To create a Community Filter, visit Snapchat's Creator Kit for Community Lenses.

Design Your Filter

Choose from design templates Add text elements Upload pre-made artwork

Define Availability

Specify the area where the filter will be available Set the date and time for the filter to be available

Submit for Approval

After designing your filter and defining its availability, submit it for Snapchat's approval. Once approved, your filter will go live for use in the specified area and time frame.

Monetization Potential of Community Filters

While there is no direct financial gain for creating Community Filters, it offers an indirect way to promote your personal brand or business. By using Community Filters at events or locations, you can increase visibility and engagement. For example, if you own a local business, using such filters can enhance your brand presence at events related to your business.

Personal Filters: A More Complex and Monetizable Option

Personal Filters, also known as Lenses, are more complex to create and require the use of the Lens Studio software. These filters can be customized with 3D models, animations, and visual effects, providing a more advanced and engaging user experience. While the creation process is more intricate, the potential for monetization is higher.

Create Your Own Filters with Lens Studio

To create Personal Filters, you need to download and use the Lens Studio software. This software provides advanced tools to design lenses with a higher level of customization.

Design Your Filter

Create 3D models and animations Design the visual effects of the filter

Paid Submission Process

Once you have created your Personal Filter, you need to submit it for approval. The submission process requires payment, with a fee of $99. Snapchat will review your filter and send you a response within a day.

Monetization Potential of Personal Filters

Personal Filters offer a higher potential for monetization. If your filter gains popularity, it can be used for sponsored Lens campaigns. In such cases, businesses may pay a fee to use your filter for their campaigns. You can also set a pay-for-unlock feature, allowing users to unlock the filter by paying a fee. This requires Snapchat's approval and can be a great way to generate income.

Conclusion

Creating custom filters on Snapchat can be an exciting and engaging activity, offering both entertainment and commercial opportunities. Whether you opt for the simpler Community Filters or the more complex Personal Filters, you can find a way to achieve your creative goals and potentially earn some extra money.