How to Pitch Your Idea to LEGO Through LEGO Ideas Platform
The LEGO Ideas platform is a fantastic opportunity for individuals to share their creativity and innovative ideas with the world, and potentially turn them into tangible, marketable Lego sets. Here, we guide you through the steps required to pitch your idea to LEGO and increase the chances of your concept being brought to life.
Understanding LEGO Ideas
LEGO Ideas is an online platform that allows enthusiasts and creators to share their inventions and creations with the broader LEGO community. The primary goal is to gather support for these ideas and to give them a chance to be considered for production by the LEGO corporation.
Once an idea is submitted, it must gather a substantial amount of support, manifested through the accumulation of 10,000 supporters, in order to proceed to the next phase. This unique approach of validating the creator's concept through widespread support is a clever democratization of the creative process, giving people a voice and a platform where they can create, innovate, and share.
Steps to Pitch Your Idea to LEGO Ideas
1. Brainstorm and Develop Your Idea
The first step in pitching your idea to LEGO Ideas is to come up with a unique and innovative idea. Focus on coming up with something that resonates with the target demographic, offers a new twist on the classic Lego experience, or solves a problem that the current product line doesn't address. Once your idea is solidified, develop it into a more detailed concept that includes a brief description of what the model or toy is, its function, and the inspiration behind it.
2. Prepare Supporting Materials and Documentation
Documentation is crucial for a successful submission. You will need to prepare a detailed image of your concept, either in the form of a 3D model or a series of 2D drawings. Additionally, a comprehensive description should be provided in the form of a text document. The text should explain the concept behind your idea, its mechanism, and any unique features that set it apart from current Lego products. It's also important to prepare a video presentation of your idea, showing the model in action and explaining its features. High-quality images and clear documentation increase the chances of your idea being noticed.
3. Submit Your Idea
Begin the submission process by visiting the LEGO Ideas website. Complete the initial form including all your information and attach your files. Carefully review your submission before submission, as you will have to pay a fee to submit your idea. Make sure all your supporting materials and documentation are complete and cohesive.
4. Engage With Supporters
After submitting your idea, the next step is to actively engage with the community. You will receive support connections on your idea page, and engaging with these potential supporters is crucial. Share your idea on social media, participate in forums related to LEGO enthusiast communities, and collaborate with other creators to gather more supporters. Building a community of enthusiastic supporters helps in driving the required 10,000 votes needed to progress your idea.
5. Develop a Campaign Strategy
To increase the visibility of your idea, develop a social media and online marketing campaign. Utilize platforms like Facebook, Instagram, and Twitter to promote your idea to a larger audience. Additionally, reaching out to LEGO fan pages and communities can help you connect with a specific group of enthusiasts who are passionate about your idea.
The Importance of Community Support
The key to successfully pitching an idea to LEGO through the Ideas platform lies in the support you can gather from the community. The more supporters you can attract, the better the chances of your idea being noticed by LEGO. In addition to gathering votes, building a supportive community can generate discussion around your idea and create buzz. The more engaged and passionate your supporters are, the more likely they are to spread the word about your concept and influence LEGO's decision-makers.
Conclusion
Pitching your idea to LEGO through the LEGO Ideas platform is not just about creativity and innovation; it's about engagement and community support. By following the steps outlined above and actively engaging with the community, you can increase the chances of your idea being brought to life as a real Lego product. Remember, the journey of creating a concept and seeing it through can be immensely rewarding and fulfilling, and the LEGO Ideas platform provides a unique opportunity to make that dream a reality.