What Do Italians Think of the New Starbucks in Milan?
Starbucks is often seen as an American institution, closely associated with coolness and modernity. However, its entry into the heart of Milan's cultural landscapes has sparked a mix of curiosity and skepticism among locals. The ambiance, menu, and even the price point of the new Starbucks Reserve Roastery in Duomo have divided opinions, helping to illuminate the deep-rooted coffee culture of Italy.
Starbucks in Duomo: A Contradiction in Italian Eyes
According to the website, the newly opened Starbucks Reserve Roastery in Milan proudly highlights the city's contribution to the global coffee scene through espresso. This store, opened in September 2018, presents itself as a tribute to the passion, science, and craft of coffee in Milan. While the concept itself is lauded, the implementation and reception among Italians have been mixed.
One user, who wished to remain anonymous, expressed, "Espresso was a gift from Milano to the rest of the world—we were merely the messengers." This sentiment resonates with many Italians who regard espresso as an integral part of their cultural heritage. The website's claims add a layer of authenticity to the new Starbucks, but it still falls short when compared to the traditional competitors.
Why Starbucks in Milan Might Not Be on Many Italians' Radar
Despite the website's praise, most Italians are hesitant to frequent the new Starbucks. The culture of caffè in Italy is deeply ingrained and considered a sacred and richly cultural ecosphere. Italian coffee bars are not just places to grab a drink, but they are integral to the daily routine, social life, and overall lifestyle of the city.
A local resident commented, 'Italy’s coffee culture is a sacred and richly cultural ecosphere! With a culture of caffè I do not imagine an Italian will frequent Starbucks.' This perspective highlights the belief that better quality and less expensive coffee can be found on practically every corner in Milan, making the new Starbucks seem unnecessarily expensive and less authentic.
Milaneses on Starbucks in the Heart of Milan
The perception of Starbucks in Milan differs among the population. For some, like Giuseppe, a local, the idea of going to Duomo just for a coffee is absurd. 'Why in the world would I go to Milan to eat? If I were trapped in Milan, I would look for Starbucks. A nonsense query.' This statement reflects the belief that Milan locals have access to countless alternative options that cater to their taste and budget.
Another Milanese resident shared, 'Most Italians don’t even know what Stare is. For the Milaneses it is now trendy to step there even if it is quite different from the Starbucks found around the world.' This comment suggests that while some find Starbucks a trendy new addition, it still remains an outsider to traditional Italian coffee culture.
A True Testimony from Starbucks in Milan
Lauren, another local, recounted her experience with a visit to the Starbucks headquarters in Milan. 'I only sat at a Starbucks once during a stopover at an airport. Their coffee was “barely drinkable” nothing more, nothing less. The true reason why I spent half an hour there was the free WiFi…' This anecdote underscores the perception that the quality of coffee at Milan's Starbucks falls short of expectations, with many preferring local options.
Despite the city's embrace of new trends, the core of Milan's coffee culture remains strong. The typical Milanese's preference for quick, standing coffee at local bars reflects their deep attachment to traditional methods and accessibility.
While Starbucks may have found a niche in Milan, many Italians remain skeptical and prefer the rich, diverse coffee culture that has defined the city for centuries.