Logo Designers’ Reaction to Bing’s New Logo: A Mix of Love and Criticism

Logo designers have mixed feelings about Bing’s new logo. Some appreciate the fresh and contemporary approach, while others believe it lacks the distinctive character of its previous design. The update is seen as a move towards a more simplified and modern brand image. In this article, we delve into the various opinions and insights from professionals in the field.

The Fresh Look vs. Lack of Distinctive Character

The new Bing logo, unveiled by Microsoft, has received a range of feedback from the logo design community. Some designers appreciate the clean and modern aesthetic, which provides a fresh take on the brand. However, others feel that the new logo could benefit from a more unique and distinctive character, reminiscent of the logo's previous iterations.

Criticism from a User

One user, in particular, offers a candid perspective: "Meh. Personally, I don't think the sharp, thick lines of the symbol do anything to compliment the thin and curved lines of the name. Maybe contrast is what they were going for, but I'm not impressed."

Positive Feedback and Stylistic Consistency

Another designer comments, "It's not terrible, but not exactly amazing either. It's way better than the old logo. It does a good job of stylistically fitting in with the other recent Microsoft logo redesigns, such as Microsoft Windows, Office, and the like."

Comparisons and Advice

Several designers have compared the new Bing logo to other logos in the market. One noted, "I think it's very similar to the Autodesk company and Google Drive product logos. Would have been nice if they had stretched a bit further to come up with something interesting and original."

Insights from the Design Community

For more insights and a comprehensive understanding of the reactions to Bing's new logo, readers can check out the author's Quora profile. Additionally, the design community continues to discuss and analyze the logo, offering a variety of perspectives and critiques.

Conclusion

The Bing logo redesign signals a shift towards a more streamlined and modern brand image. While some designers appreciate the fresh approach, a significant number believe further innovation and originality could have brought a more distinctive logo to the table. Insights from the design community offer a valuable perspective on what could be improved and how the logo fits within the broader scope of Microsoft's visual identity.