Market Potential for Colored Pencil Drawings and Pricing Insights
When creating art, it is important to diversify mediums and experiment. In my artistic journey, I have worked extensively with colored pencils and discovered that while this medium has its unique charm, it often faces a lower market demand compared to other mediums like oil paintings or photography.
The Versatility of Colored Pencils
Colored pencils offer a versatile range of applications. My experience shows that working predominantly with this medium requires complementing it with other artistic techniques to keep the piece interesting and engaging. Every artist I know knows that relying solely on one medium limits their creative possibilities.
Determining the Value of Your Art
The market value of your art is fundamentally dependent on the quality of the artwork. The buying public often dictates the prices based on their purchasing decisions, much like in a democracy. A piece created by a high school student is likely to sell for around $25 to $30 due to the lack of public recognition. College-level art can fetch between $100 to $300, reflecting a higher level of skill and recognition.
Strategies for Setting Prices and Finding Buyers
The pricing strategy should not be arbitrary but rather based on what your target market is willing to pay. You should conduct research on similar art pieces in the market to understand the prices buyers are willing to pay. This involves finding out the actual selling price rather than the asking price.
It is crucial to note that the market for colored pencils is generally lower than that of other mediums like oil paintings or photography. However, this does not diminish the value or potential of your work. If you decide to professionally frame your artwork, aim to recover at least the cost of the frame.
For artists aiming for a career in commercial illustration, there are opportunities. A couple of notable examples include a Time magazine cover portrait of Ronald Reagan and a highly realistic depiction of a box of chocolates. These pieces showcase the versatility and value that colored pencil drawings can bring to commercial projects.
Marketing Your Art
To build a successful art career, you need to market and sell your work effectively. Begin by setting up booths or pop-up displays in coffee shops and community venues. These settings can generate word-of-mouth and local attention. Once you have built a strong presence in the community, galleries and other art-related venues are more likely to take notice.
It is also wise to establish yourself with positive reviews and great customer service. This can be achieved by consistently displaying your work in various locations and building your reputation over time. Consult with City Hall to find out when local street markets will be held in your area and consider participating in these events.
Patience and persistence are key in building a successful career in the art world. By focusing on quality, marketing, and community engagement, you can increase the chances of achieving success with your colored pencil drawings.