Strategies for Getting Home Depot or Lowe's to Carry Your Home Improvement Book

Have you developed a new home improvement book and are eager to see it stocked in major retailers such as Home Depot and Lowe's? This guide offers insights on how to approach both retailers and provides a comprehensive overview of the book publishing process, including traditional publishing and self-publishing.

Approaching Home Depot and Lowe's

Home Depot and Lowe's are renowned for their vast in-store offerings, which can include home improvement books. However, getting your book published and stocked in these stores requires a strategic approach.

First, take a look at the books currently displayed in the stores. Not only will this give you an idea of the type of books that are successful, but it will also help you identify the publisher(s) who have been successful in the past. Remember to note the contact information for these publishers if you decide to pursue traditional publishing.

Next, you should start at the public relations (PR) office. Typically, the PR team or an external agency they work with handles the placement of books in the stores. Contacting the PR office can provide you with the names of agents or outsourcing firms that have been used in the past.

While the efforts of these retailers to display books may not be extensive, they are worth a try. Home Depot and Lowe's have comparable sections (home improvement departments) where you can seek advice. Never back down from the challenge; remember, even if their initial response is not positive, the only way to know is by asking!

Understanding Home Improvement Retailers' Policies

It's worth noting that Home Depot and Lowe's follow a specific policy for book displays. In-store books are not for sale; customers are usually just there to browse and take them out of the store. This indicates that these books are more for marketing and customer engagement purposes.

Despite this, Home Depot ceased carrying books in its stores some time ago. They do, however, have a few stores that still carry a couple of books, such as "Tile 1-2-3". Lowe's, on the other hand, still maintains a small book section, but it is increasingly shrinking.

The Publishing Process

The decision on where your book ends up depends largely on the type of publishing you choose: traditional publishing or self-publishing.

Traditional Publishing

Traditional publishing is the traditional method, often associated with established authors, large print runs, and a structured process. Here are some key points to consider:

Print run: Publishers will print from hundreds to thousands of copies and distribute them to actual book stores like Barnes and Noble. In-house editing and cover design: Publishers provide these services to ensure high quality and professional appearance of the book. Promotion: However, you should be prepared for the fact that the publisher might not put much effort into promoting the book beyond putting it on shelves (outside of Barnes and Noble). Navigating the business world: It can be challenging, but having a trusted agent can make this process smoother.

To get your book published traditionally, you would need to find and approach agents or outsourcing firms that have a relationship with Home Depot and Lowe's.

Self-Publishing

Self-publishing, while it might not be as readily accepted, is an increasingly respectable option. Here are some key points:

You handle all the work: You are responsible for writing, getting a cover designed, editing, and marketing. Modern tools: Platforms like Amazon and its subsidiaries have made self-publishing more accessible and straightforward. Control: With self-publishing, you have complete control over the process, which can be a double-edged sword.

To get started with self-publishing, focus on completing your manuscript, designing a professional cover, and ensuring proper editing. Then, follow up with marketing and promotion to ensure your book finds its audience.

Research and Decision-Making

Whichever path you choose, thorough research is crucial. The book publishing market is dynamic and constantly evolving, and understanding the nuances of both traditional and self-publishing can help you make an informed decision.

By understanding the strategies and processes involved, you can maximize your chances of getting your home improvement book stocked in Home Depot or Lowe's.

Good luck with your book publishing journey!