The Best Water Brand in India: Bisleri and Its Rich History
India is a vast country with diverse and varied water needs. Among the many options available, Bisleri stands out as the most trusted and popular choice. With a storied history and a significant market presence, Bisleri has become synonymous with quality and reliability in bottled water. In this article, we will delve into the history of Bisleri, its current market position, and why it continues to be the top choice for many Indian consumers.
A Rugged Journey and a Homecoming
Bisleri made its debut in India in the 1960s, a time when bottled water was still a relatively new concept. When it was first introduced, Bisleri was under the ownership of an international mineral water brand based in Italy. This made it a foreign entity in a country where traditional water sources like well waters and river waters dominated the market.
In 1969, a significant change occurred when the Parle Group, a well-established Indian company, acquired the brand. This marked the beginning of Bisleri's journey in the Indian market. The Parle Group's decision to bring Bisleri to India brought much-needed recognition and development to the packaged water industry in the country.
Domination in the Market
Today, Bisleri is a household name in India. Its market share speaks volumes about its success. Currently, Bisleri holds approximately 40% of the total share in the packaged drinking water market in India. This impressive figure signifies not only the brand's popularity but also its substantial influence on the industry. The brand has succeeded in carving out a distinct position for itself, standing tall among other popular water brands like Kinley, Aquafina, and Rail Neer.
Why Bisleri?
Several factors contribute to Bisleri's success and its reputation as the go-to brand for bottled water in India:
Consistency in Quality: Bisleri is known for its consistent quality across its products. The brand has strict quality control measures in place to ensure that every bottle meets the highest standards. Wide Availability: Bisleri is easily available across India, from small local stores to large supermarkets and convenience outlets. This accessibility has helped the brand reach a wide and diverse customer base. Brand Familiarity: Over the years, Bisleri has built strong brand equity, making it a reliable choice for consumers. When people think of bottled water, Bisleri often comes to mind. Environmental Concerns: Bisleri has taken steps to address environmental concerns by promoting reusable bottles and adopting sustainable packaging practices. This has helped the brand appeal to environmentally conscious consumers.Other Trusted Packaged Water Brands in India
Besides Bisleri, there are several other trusted packaged water brands in India that offer excellent options:
Kinley: Kinley is another well-loved brand in the Indian market. Known for its purity and taste, Kinley has gained a significant following for its premium water. Aquafina: Aquafina is a popular international brand that has made inroads in the Indian market. This brand is trusted for its innovative filtration technologies and wide distribution network. Rail Neer: For travelers, Rail Neer is a reliable choice. Available exclusively in IRCTC stalls, this brand caters specifically to the needs of railway passengers during their journeys.Conclusion
The journey of Bisleri from an international brand to a successful Indian entity is a testament to the power of adaptation and commitment to quality. Its dominance in the packaged drinking water market is a result of its consistent product quality, strong brand presence, and adaptability to the Indian market. While other brands like Kinley, Aquafina, and Rail Neer offer excellent alternatives, Bisleri remains the most trusted and recognized choice for many Indian consumers. Whether you're at home, at work, or on the go, Bisleri continues to be the go-to brand for bottled water in India.