Understanding and Targeting Short Keywords for SEO Success
Tackling keyword research as a Search Engine Optimization (SEO) expert requires a strategic approach, starting with the understanding of different keyword types and their unique characteristics. Two key categories of keywords are short tail keywords and long tail keywords. Short tail keywords, defined as search phrases containing only one or two words, are less specific than longer keyword phrases containing three or more words. For example, 'Egg' (1 word) is a short tail keyword, whereas 'Make scrambled eggs fluffy' (4 words) represents a long tail keyword.
Short Tail Keywords Overview
Short tail keywords, such as 'Egg,' are highly generic and can attract a wide audience. They are generally easier to rank for but less targeted, as a broader audience might search for these terms. In contrast, long tail keywords, like 'Make scrambled eggs fluffy,' are more specific and have a lower search volume but are often more relevant to specific user needs and can drive higher conversion rates.
How to Use the Keyword Planner Tool
Using the Keyword Planner tool, you can effectively identify and analyze short tail keywords. This tool provides valuable insights into the search volume, competition, and related keywords, allowing you to make informed decisions about which keywords to focus on.
Understanding Targeted Keywords
Targeted keywords are specific phrases that your potential customers might use in a search engine to find a site like yours. These keywords are usually phrases rather than individual words. Great targeted keywords are not only relevant to your business but also align with your customers' search intent.
Steps to Create Your Initial Keyword List
**Make a comprehensive list of words and phrases that apply to your business.** This list should include various aspects such as services, products, geographic areas served, target markets, industries, and any other relevant phrases.
Perform test searches for each phrase on Google.** Put yourself in your customers' shoes to understand what they would search for. Note the search results and evaluate if the sites that appear are suitable for your business.
Refine and eliminate vague keywords.** Single words that are vague and not specific to your business and industry can be removed. For instance, for 'The Social Media Hat,' a generic search like 'hat' might generate too many irrelevant results. Similarly, your business name can often be removed as it will automatically be the first result in search engine results pages (SERPs).
Perform competitive analysis.** Repeat the Google search for each keyword to gauge the competition. If a keyword generates millions of results with numerous competitor sites, it might be too competitive to target effectively. However, do not entirely eliminate the phrase from consideration, as it can still drive traffic indirectly.
Conclusion
By understanding the nuances of short tail keywords and targeted keywords, you can develop a more effective SEO strategy. Utilizing tools like the Keyword Planner and performing thorough keyword research can help you identify the most suitable keywords to target. Remember, the goal is to find a balance between keyword specificity and search volume to ensure both higher visibility and better conversion rates.