Why Glitter Became a Parade of Innovation in Contemporary Art: Case of Knowledge Bennett

The question of why some contemporary artists are celebrated for their daring use of glitter in their paintings, while others shun it, has been a subject of debate among critics and collectors. Among the foremost reasons is the value of originality in the high-end art market. In a world where traditional standards and rules have blurred, originality has become the defining currency of success.

T？he Role of Originality in High-End Art

The real currency of high-end art is originality. There are no other standards or rules, and there is no social consensus by which wealthy art buyers and collectors, institutions, and critics differentiate and value works. If an artist stands out with a technique, even if not necessarily the first or best to use it, they can carve a unique niche. This technique then becomes the hallmark of their art, setting them apart from imitators in the eyes of gatekeepers. As a result, artists exploit whatever makes them unique and push the boundaries as far as they can, sustaining the feeling of originality and securing support from buyers and collectors.

A Historical Perspective: Andy Warhol’s Use of Glitter

The use of glitter in contemporary art has historical precedents, such as Andy Warhol’s private portraits. Warhol incorporated garish colors and diamond dust, which glittered but could appear cheap at first glance. These portraits were not cheap, however, embodying expensive craftsmanship and Warhol’s signature satirical humor. This example shows that glitter alone does not guarantee artistic value; the execution and the artist’s intent are critical.

The Case of Knowledge Bennett: Exploiting a Niche

Knowledge Bennett stands out as a prime example of this principle. Bennett has achieved substantial fame and international acclaim through his use of glitter, but his success is not solely due to this technique. Bennett's subject matter and unique approach are also significant contributing factors to his success. One could argue that Bennett would have been equally successful without the glitter, thereby highlighting the importance of his overall artistic vision and technique.

The Critique of Glitter

Glitter can be both lauded and criticized, depending on how it is used. While excessive or poorly applied glitter can indeed detract from a work of art, when executed masterfully, it can add striking visual impact and emotional depth. Critics often focus on the method and context in which glitter is used, rather than dismissing it outright.

Conclusion: The Enduring Value of Originality

Ultimately, the use of glitter in contemporary art remains a testament to the enduring value of originality. Whether celebrated or ridiculed, the technique used by an artist can define their place in the art world. In an industry where uniqueness is king, artists like Knowledge Bennett will continue to push the boundaries and explore new frontiers, regardless of the medium they choose.